![]() Vector graphics don’t lose quality when they are scaled. Return to the Table of Contents Web Image File Typesīefore we look at web image formats, let’s look at the two main web image file types: raster images and vector images. Image Resolution: How clear is the image? Will it hold up when a user zooms in or will it become pixelated? Image Compression: The ability that a web image format has to compress is very important, as it allows you to reduce file sizes quickly and easily. Scalability: The best web image formats won’t lose their quality as they are scaled, but others turn grainy and become pixelated. Slow sites can affect everything from bounce rate (which impacts SEO) to customer acquisition and retention. Performance: How much space does the image use and how much of that is necessary? The bigger the image, the longer it will take to load and the slower your site will be. It needs to be clear enough to get the message across. You don’t want an image that looks like it was snapped using a brick phone from the early 2000s. You can-and should-change these default options and start looking into the benefits that popular image file types can provide, including those related to:Īppearance: Quality is key. ![]() But just because these web image formats are the default, doesn’t mean they are best for your needs. Why Choosing The Right Web Image Format Is Important? ![]()
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